Alexis’ Keynote at the Cruise Summit 2019 (Mardid, Spain): The Cruise Sector’s ‘Blue Ocean’ strategy and Implications for Ports
The cruise sector has historically emerged by the crisis in passenger shipping sector during the 70s-80s, forcing the re-invention of passenger shipping to the modern cruise holiday. The cruise sector has been (and is) amongst the early adopters of new technologies, ultimately aiming to ‘sail away’ from price-competitive markets and unattractive business environments (Red Ocean). […]